Privacy Policy

What BAK Industries Collects When You Browse Our Tonneau Cover Site

At BAK Industries, we collect certain information to operate our truck bed cover website, improve your experience, and provide you with the content and products you’re looking for.

Information you provide directly:

• Name and email address when you submit a contact form or subscribe to communications about our BAKFlip and Revolver tonneau covers

Information we collect automatically:

• Device type, browser, and operating system
• IP address and approximate location
• Pages visited on our BAK Industries site
• Time spent browsing our hard folding covers and roll-up covers
• Referral source (how you found our tonneau cover site)

This information is collected via cookies and analytics tools to help us understand how truck owners interact with our BAKFlip MX4, Revolver X4S, and other premium tonneau cover product pages.

Information from third parties:

• Affiliate tracking data from Amazon Associates when you purchase BAK Industries tonneau covers through our product links
• Analytics data from Google Analytics to measure traffic and user behavior across our hard folding and roll-up cover collections

How BAK Industries Uses Your Tonneau Cover Site Data

BAK Industries uses the information we collect to:

• Operate and improve our truck bed cover website
• Respond to your inquiries about BAKFlip and Revolver products
• Send communications you’ve opted into regarding tonneau cover updates, new product releases, and BAK Industries news
• Analyze site traffic and user behavior to better serve truck owners searching for hard folding covers and roll-up covers
• Comply with legal obligations
• Maintain security and prevent fraud
• Track affiliate referrals when you purchase BAK Industries products on Amazon.com

Cookies and Tracking Technologies BAK Industries Uses

BAK Industries uses the following types of cookies and tracking technologies on our tonneau cover site:

Essential cookies: Required for basic site functionality, including navigation between our BAKFlip hard folding covers and Revolver roll-up covers product pages.

Analytics cookies: Google Analytics tracks how you use our site — which BAK Industries tonneau cover models you view, how long you spend reading product specifications, and which pages drive the most engagement. This data is aggregated and anonymized.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases of BAK Industries tonneau covers to our affiliate links, allowing us to earn commissions when you buy BAKFlip or Revolver products through our site.

You can manage cookies through your browser settings. Note that disabling cookies may affect your ability to navigate our BAK Industries truck bed cover site and access certain product pages.

How BAK Industries Shares Your Information

BAK Industries may share your information with:

• Service providers who help us operate our tonneau cover website, including hosting and analytics partners
• Amazon.com as part of our Amazon Associates affiliate program when you purchase BAK Industries products
• Law enforcement or government authorities when required by law
• Acquirers in the event of a business transfer or merger involving BAK Industries

BAK Industries does not sell your personal information to third parties. We do not share your contact details with tonneau cover manufacturers or truck accessory retailers.

Data Security at BAK Industries

BAK Industries implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission on our tonneau cover site. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we continuously work to protect the data of truck owners who visit our BAKFlip and Revolver product pages.

Your Privacy Rights When Using BAK Industries’ Truck Bed Cover Site

All users of BAK Industries’ tonneau cover website have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications about BAKFlip and Revolver products
• Request restriction of processing

GDPR (EU/EEA residents browsing BAK Industries from Europe):

• Right to access, rectification, and erasure of your data
• Right to restrict processing and data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority

CCPA/CPRA (California residents accessing BAK Industries’ tonneau cover site):

• Know what personal information BAK Industries collects and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information
• Request correction of inaccurate information
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA) residents:

You have rights to access, correction, deletion, data portability, and opt-out of targeted advertising when using BAK Industries’ truck bed cover site, substantially similar to CCPA rights, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to the address listed in the Contact section below, or use the contact form on our BAK Industries site. We will respond within 30–45 days. We may need to verify your identity before processing certain requests related to your tonneau cover browsing data.

Children’s Privacy and BAK Industries Tonneau Covers

BAK Industries’ truck bed cover website is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. BAKFlip and Revolver tonneau covers are products designed for adult truck owners. If you are a parent or guardian and believe your child has provided BAK Industries with personal information, please contact us immediately and we will promptly delete it in compliance with COPPA.

Third-Party Links from BAK Industries

BAK Industries’ tonneau cover site contains links to Amazon.com where you can purchase our BAKFlip hard folding covers, Revolver roll-up covers, and replacement parts. Our site may also link to other third-party websites. BAK Industries is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of Amazon.com and any other third-party site you visit from our truck bed cover pages.

International Data Transfers for BAK Industries Users

BAK Industries operates in the United States. If you access our tonneau cover site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable law. This applies whether you’re browsing BAKFlip hard folding covers from Canada, Revolver roll-up covers from Europe, or BAK Industries parts from anywhere worldwide.

How Long BAK Industries Retains Your Tonneau Cover Browsing Data

BAK Industries retains personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions about BAKFlip or Revolver products are typically retained for up to 12 months. Analytics data about tonneau cover page visits is governed by Google’s data retention policies.

Email Communications from BAK Industries

If you subscribe to BAK Industries communications, you will receive periodic emails about new tonneau cover product releases, hard folding cover updates, roll-up cover innovations, and exclusive content for truck owners. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly at the address below.

Do Not Track and BAK Industries’ Tonneau Cover Site

Some browsers transmit “Do Not Track” signals. At this time, BAK Industries does not respond to Do Not Track signals. We continue to collect information as described in this policy to improve our truck bed cover website and serve truck owners searching for BAKFlip and Revolver products.

Changes to BAK Industries’ Privacy Policy

BAK Industries may update this Privacy Policy from time to time to reflect changes in our tonneau cover website operations, data practices, or legal requirements. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice. Continued use of our BAKFlip and Revolver product pages after changes are posted constitutes your acceptance of the revised policy.

Contact BAK Industries About Your Privacy

To exercise your privacy rights or ask questions about this policy and how BAK Industries handles your tonneau cover site data, contact us at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information BAK Industries shares with third parties for their direct marketing purposes. To make such a request regarding your tonneau cover site data, contact us at the address above.

Consent to BAK Industries’ Privacy Policy

By using BAK Industries’ truck bed cover website and browsing our BAKFlip hard folding covers and Revolver roll-up covers, you consent to the collection and use of your information as described in this Privacy Policy.